I Can't Believe You Don't Eat Butter!
47 June 14, 2011
Snack Girl doesn't watch much television because she hates commercials. She does watch The Daily Show online for her nightly laughter meditation.
BUT, a certain commercial has caught my eye. It stars Kim Cattrall who played Samantha in "Sex and the City".
Kim takes a piece of lobster and dips it in "I Can't Believe It's Not Butter!" while oohing and aaahing. What are you doing?!!!
Could "I Can't Believe It's Not Butter!" be so good that you don't notice the difference? Is it really worth substituting for butter when eating a food as expensive as lobster?
You have to watch this (a mere 17 seconds):
This advertisement is aimed directly at me - 41 year old female with kids who wants it ALL! And, no, I will not admit to wanting the 25 year old hunky male in this commercial. (my husband reads this blog)
So, I went out and bought myself a container of "I Can't Believe It's Not Butter! Light" to sample and, alas, found that it doesn't taste like butter :(
It is easy to determine why it misses - see the ingredients:
water, vegetable oil blend (soybean oil, palm oil, palm kernel oil, canola oil), sweet cream buttermilk, salt, gelatin, mono and diglycerides, soy lecithin, (potassium sorbate, calcium disodium EDTA, lactic acid, natural and artificial flavor (milk), vitamin A palmitate, beta carotene (color).
For one tablespoon = 45 calories, 5.0 g fat, 0 g carbohydrates, 0 g protein, 0 g fiber, 85 mg sodium, 1 Points+
I like the idea of using less calorific buttermilk to mimic butter, but all I can taste is salty vegetable oil with a slight butter flavor. I would never confuse this product with butter.
Yes, "I Can't Believe It's Not Butter!" reduced the amount of saturated fat and calories - but increased the amount of chemicals in the product. Butter is just cream churned to a hard consistency.
Is there a spread out there that will do the trick?
How about "Unsalted Whipped Butter"? See below:
pasteurized sweet cream, natural flavor.
For one tablespoon = 50 calories, 6.0 g fat, 0 g carbohydrates, 0 g protein, 0 g fiber, 0 mg sodium, 2 Points+
Okay, we added a gram of fat, but the taste! They left out an ingredient in their list - AIR. I guess they don't have to put that in there - whipped butter is simply butter with added air.
Whipped butter is easier to spread than regular butter, but you will have to leave it out of the fridge for 20 minutes for it to get really spreadable. I like the stuff, myself. It is luxurious and melts great on top of toast, pancakes, or corn on the cob.
Have you replaced butter? What have you used to replace it?