There is a snack that earns Frito-Lay around $600 million a year. The multiple flavors of this chip and colors of the packages are incredibly enticing. With 35 ingredients, they are truly a food engineering miracle. We know them as Doritos.
What exactly is a Dorito? Some would say it is a "food-like" substance. Check out Micheal Pollan's book on the subject at the end of this post.
With upward of 35 ingredients, including such things as MSG and artificial colors, a Dorito is a manufacturing miracle. When you bite into one - are you really tasting food?
The other big issue with Doritos is the serving size. In one package of Doritos, you get just over 2 ounces which is 310 calories.
One ounce (11 chips) is equal to 150 calories. Frito-Lay list one serving as 1 ounce on the package - but who can eat just half a package?
Check out this excellent book on "food-like substances":
In Defense of Food: An Eater's Manifesto